Goldcorp Inc., a large Canadian mining corporation, kept all its geological data to itself. This was consistent with the accepted assumptions and practices of the sector, which instinctively tended towards confidentiality and secrecy. Over time, the company became 'data rich', but efficiency and profitability poor. This was because Goldcorp failed to realise the value others external to the organisation could add to the data by analysing, manipulating, developing and presenting it in new, innovative and useful ways. Goldcorp's data was allowed to wither on the virtual vine, its juicy bits of information never harvested and fermented into vintage wisdom and sparkling insights.
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