It does this by adhering to 6 key principles of sustainable finance and banking.
A collaborative culture and approach is central to the effective application of these principles. For me, three aspects stand out in particular:
- The need for this new type of values based banking to create active relationships with the extended stakeholder community (not just shareholders).
- The need for the initiative to survive long-term (not only by surviving the current CEO and Senior Team but also by becoming increasingly influential within the financial sector, eventually embedding itself into the mainstream of financial institutions' practice).
- Lastly, and perhaps most importantly, the need for a new type of collaborative financial worker who demonstrates some (or indeed all) of the following characteristics: