As partners gain an empathy for each other and begin to understand what each of them is willing and able to contribute, they are encouraged to be curious and look for additional information and insights about each other: a case of the more you find, the more you want. After a while, partners begin to appreciate each other's true potential and the synergies that may be possible now that they are working together. As a result, partners ask each other increasing amounts of questions and demonstrate a growing enthusiasm for exploring each other's personal and professional lives. This deepens and strengthens the relationships between partners, which in turn encourages more mutual curiosity (and so on and so on to a collaboration's increasing advantage).
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