When you have an idea give it freely to your collaborators. Encourage people to take it away to test within and adapt to their own contexts. As people test and adapt your idea, it will become a shared idea: an idea that is known and owned by many. Eventually, an idea that is owned by many will be named and renamed by many: people will christen it with the favour of their own languages and meanings. Welcome these new names and celebrate the sharing of what used to be your idea.
(Give others your ideas to test, adapt, own and name to gain a reputation for sharing and collaboration, acknowledge others' skills, and demonstrate trust in the integrity and motivations of your collaborators.)
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