Here is an interesting article from the Guardian about seven women who have decided to collaborate to develop and promote their businesses:
http://www.theguardian.com/women-in-leadership/2014/nov/03/why-entrepreneurs-are-flocking-to-collaborative-business
It highlights a growing collaborative trend towards fulfilling your own needs through helping others fulfil theirs (whilst accepting that initially others may benefit more than you).
Being 'assertively selfless' and realising that in the longer term everybody gains from effective collaboration, regardless of short-term losses and imbalances of rewards between partners, is a characteristic of the emerging new breed of collaborative worker. To find out more about this new breed go to:
http://cuttingedgepartnerships.blogspot.co.uk/2013/08/populate-your-partnership-with-new.html
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