'Focusing upon newness minimises the defensive mind set created by focusing upon competitors well established interests, activities and markets. It encourages competitors to band together and launch a combined offensive targeted at identifying and exploiting new and potentially lucrative opportunities, safe in the knowledge that their existing interests are unlikely to be threatened by those with which they are collaborating (at least for the duration of the current alliance).'
From Sleeping with the Enemy - Achieving Collaborative Success:
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