Bite-size pieces: create an attractive identity and reputation

'Where criminals seeking to attract potential partners in crime create identities and reputations that discourage the law abiding but attract a wide selection of the criminally useful, those seeking to collaborate within the legal overworld can create identities and reputations that discourage the non – collaborative but attract a wide selection of the collaborative.

For example, a high profile construction project focused upon building a new rail link to London's Heathrow Airport invested great time and effort into making a collaborative, partnership approach part of their culture and identity. This collaborative culture then ingrained itself into the day – to – day activities of the project, gradually providing it with a reputation that attracted a wide range of suitably skilled and collaboratively inclined businesses and organisations with the potential to work effectively in partnership within the project.'

 

From Sleeping with the Enemy - Achieving Collaborative Success:

          4th Edition                                      

 

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